Pret: Fresh Thinking, Every Day
At Pret A Manger, everything starts with fresh—fresh ingredients, fresh ideas, fresh ways to make someone’s day. My role was to capture that spirit, crafting copy that felt as warm and inviting as the first sip of their organic coffee. Seasonal campaigns, in-store messaging, even the little napkin notes—they all became part of the story, a story about care and connection. Pret wasn’t just selling food; it was offering moments of kindness, and every word had to feel like it belonged in that world.