Spotify: A Soundtrack for Everyone
Social media is a lot like a playlist—curated, chaotic, and full of surprises. For Spotify, I was the one mixing the tracks, turning a streaming service into a cultural conversation. The star of the show? The pet playlist. I crafted a campaign that celebrated the weird, wonderful bond between people and their pets, set to the perfect soundtrack. From dogs headbanging to Metallica to cats chilling to lo-fi beats, it was a love letter to the way music brings us together—even if “us” includes a golden retriever with questionable taste in punk rock. The posts went viral, sparking thousands of shares and stories from pet owners who saw their furry friends in the spotlight. It wasn’t just about promoting a feature; it was about creating a moment that felt personal, universal, and undeniably joyful. And me? I was the quiet hand behind the words, making sure every post felt like the perfect song at the perfect moment.