Sunbelt Rentals: Rebuilding a Giant
Sunbelt Rentals stands as a titan in the industrial equipment rental sector, boasting over 14,000 types of equipment and 1,100 locations across North America. Tasked with a comprehensive overhaul of their digital footprint, I collaborated closely with each of their diverse business lines to realign the brand's identity and messaging.This extensive project encompassed crafting new copy for landing pages, detailed product descriptions, and out-of-home marketing materials, ensuring consistency and clarity across all platforms. From earth movers to HVAC equipment, I meticulously detailed a vast array of products, making complex technical information accessible and engaging for a broad audience.
This endeavor not only enhanced Sunbelt Rentals' online presence but also reinforced its position as a leader in the industrial space, effectively communicating its commitment to quality and service.