USA Network: Reviving the Classics with a Modern Twist
Social media is its own kind of storytelling—a chaotic, beautiful mess of voices, reactions, and moments that flare up and fade like fireworks. For USA Network, I was the one threading those moments together, turning shows like Law & Order: SVU and syndicated movies like Step Brothers into conversations that spilled out of the screen and into the world. For SVU, it was about honoring the weight of the stories while keeping fans hooked with teasers, theories, and celebrations of Benson’s unwavering resolve. For Step Brothers, it was about leaning into the absurdity, crafting posts that felt like a late-night laugh with friends. I built campaigns that turned reruns into events, hashtags into rallying cries, and fans into a community. It wasn’t just about promoting shows; it was about creating spaces where people could connect, react, and feel like they were part of something bigger. And me? I was the quiet hand behind the keyboard, shaping those moments, one post at a time.