Waze: Navigating with Personality
Waze isn’t just a navigation app—it’s a companion, a co-pilot with a wink and a grin. Supporting their unique brand meant creating more than content; it meant building moments. Animations that felt alive, memes that made you stop scrolling, UGC that turned users into collaborators, and conversation starters that felt as natural as talking to a friend. It wasn’t about giving directions—it was about making the journey feel like an adventure, every turn filled with the unexpected.